I was in my second year of university. I immersed myself in the world of copywriting after a simple remark of my work that caught me off guard. That remark helped change and shape me into the copywriter I am today. I was an electrical engineer major. But I couldn't stand the idea of me working a boring, repetitive 9 to 5 job.
Ever since that realization, I kept searching for an alternative. I was looking for that one thing that can make me lots of money (pardon my confession) and it has to be something I'm passionate about. One day, my senior supervisor, who majors in marketing, made a remark on my writing.
He liked how my writing was so simple that even non-marketing students would understand what I’m trying to say.
That never crossed my mind until he mentioned it.
He advised me to take up copywriting as a career because he saw my potential. I went back and did my research. I saw how impactful copywriting is in business. Little did I know that copywriting is more than writing. A copywriter is a master of persuasion.
A copywriter has the ability to transfer the essence of a product or service to the reader. In other words, copywriting is salesmanship in print. I committed myself to copywriting from that lightbulb moment onwards.
One key aspect that I've learned from my copywriting experiences is empathy equals persuasion. Before you can sell your solution, you need to let your audience know you understand where they're coming from.
The selling part follows through naturally. This is the key to unlocking a great customer relationship in the long run. While templates and frameworks make copywriting easier, people often forget the human universal language and that's empathy.
I believe the lack of empathy is the main reason why selling is hard for some. They aren't solving a problem. They just wanted to sell.